Losing Money to Be a Tycoon

of cold noodles?”

“Please allow me to explain everything to you.

Meng Chang stopped and took a sip of water.

At the same time, he quietly observed He Desheng’s expression.
He Desheng was deep in thought.

Meng Chang knew very well that the above content was a little nonsensical.

After all, it was actually very difficult to reverse the concept of “cold toasted noodles are rubbish food from roadside stalls” because it was deeply ingrained in the minds of ordinary people.

However, Meng Chang’s goal was not to reverse this concept.

Sometimes, the internet age’s marketing was unreasonable.
Chinese savior crepe, Liangpi[1.’Liangpi’ literally means cold skin, a noodle-like Chinese dish made from wheat or rice flour], and Roujiamo[2.’Roujiamo literally means meat sandwiched in bread] could all be made into popular brands online.
Why can’t cold noodles become the same?

What’s more, if food like ramen and sushi could produce a God of ramen and sushi, why couldn’t there be a God of cold toasted noodles?

Most of the time, facts were not important, and stereotypes were even less important.
The most important was how to make others believe it.

Meng Chang had spent two to three months preparing the entire plan and the powerpoint, but he had not used it before.

That was because he had not found a suitable investor.

Sometimes, whether or not a crepe could be done well did not depend entirely on the person who made it.
It also depended on the setting of the crepe and the audience waiting to eat it.

An ordinary investor would definitely treat Meng Chang as a scammer and chase him out.

While he was indeed a scammer and had never denied this in his heart, he could not accept being thrown out because it would affect his reputation.

In Meng Chang’s opinion, his plan could only be used once.
He had to hit the nail on the head.

If he found some messy investors and none of them invested in the project, he and the project would be done for.
He would be exposed before he could even start anything.
Wouldn’t he be finished?

In fact, the ones who were the easiest to bluff were the rich, such as big company executives, celebrities, tycoons, and so on.
That was because these people would easily believe in lofty concepts and terms.

However, the prerequisite for all of this was that Meng Chang had to have a sufficiently dazzling halo so that these big shots could ignore the unreasonable aspects of this project.

Where did this halo come from?

It was obviously not enough for him to graduate from a famous school and have experience in marketing at an Internet factory.

“Boss Pei’s investment” was a good halo.
It was not omnipotent but it could at least scare many people.

Once he had this halo, many unreasonable things would naturally be ignored.
He would be able to hoodwink investors and attract huge amounts of funds.

Once he got the money, Meng Chang could start marketing.
He could use all sorts of advertisements and concepts to guide the audience and turn them into cows for milking.

After that, he would open a high-end shop, generate profits through traffic, increase valuations, and attract more capital investment.
Once he harvested enough, he would leave, leaving nothing behind.

All in all, this plan was perfect, provided that he passed the first stage.

If he could not even get Tengda’s investment, there would be no need to talk about the rest of the plan.

Therefore, Meng Chang took a sip of tea to moisten his throat before preparing to start his most exciting performance.

He had said so much in the beginning, but it was all just to pave the way for the ‘Cold-Faced Lady’ brand to forcefully come up with fifty to sixty percent reasons.

However, people would always believe what they were willing to believe.
The reason why so many IQ taxes could be established was also because of the fifty to sixty percent reasonableness.
The key was whether the latter part could cover up all the seemingly unreasonable parts.

Various details of the ‘Cold-Faced Lady’ brand appeared on the powerpoint.

“To put it in simpler terms, the concept of ‘Cold-Faced Lady’ is to create a grilled cold noodle brand with a sense of quality and Petite bourgeoisie taste.”

“The name itself gives people a hint of anthropomorphism.
Her virtual image seems cold yet gentle at the same time.
This brand’s logo is traditional and youthful, just like how our products are mainstream yet exquisite.”

“I’ve set three milestone targets for this brand.”

“The first milestone is to open a ‘Cold-Faced Lady’ flagship store in the bustling commercial district of the capital.”

“In this store, we will show all customers the difference between this brand and other roadside stalls in terms of recipes, raw materials, cutlery, and dining environment.”

“First, we have to spend a huge sum of money to research the formula and taste of ‘Cold-Faced Lady’.
We have to standardize the selection of the ingredients and various seasonings for the cold noodles, the amount of ingredients used, the actual heat and time in the production.
We have to ensure that every serving of cold noodles tastes the same.”

“At the same time, we have to develop multiple flavors of grilled cold noodles.
We can’t just distinguish between sweet, spicy, sour, and sweet flavors.
We have to create more content and variations for the cold noodles.”

“Of course, for the sake of the richness and diversity of the restaurant’s dishes, we will also make various traditional cold noodles, side dishes, or fruit juice drinks.”

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